PACKAGING DESIGN PROCESS
The task was to package and re brand a generic product purchased from any store. The re-branding consisted of a new logo, and the redesign and assemblage of a new packaging case. In addition to re-branding and packaging, we were tasked to design three different iterations of whatever product we chose.
There was no unique logo for this product, in that Rite Aid made the charcoal toothpaste. For the logo, I ultimately decided to use a descriptive name that both encompasses simplicity and panache. The flavors I chose for my iterations are three of the most popular among dental hygiene companies.
